How to Expand a Restaurant Brand

Otherwise, they get rose-colored glasses about success in the home market and presume it will equate rapidly. You discussed expecting 5070% volumes. I've even seen cases where it's just 2530% at launch.

Freddy's Frozen Custard & Steakburgers

You need equity sponsors who think in the vision and the team. That's costly, however it produces critical mass, develops awareness, and justifies above-store leadership.

Freddy's Frozen Custard & Steakburgers

At Chop Shop, we intentionally constructed strong bases in Phoenix and Dallas first. That provided us the profitability to hold up against sluggish starts in Houston and Atlanta. And we were fortunate that Dallasour 2nd marketwas likewise where our team lived. Having the entire team in-market to support shops, hire, and make sure culture was big.

Freddy's Frozen Custard & Steakburgers

High-ROI Business Ventures Arising in 2026

People frequently ignore how vital team is to scaling. How have you approached building and scaling your group? This is something I'm actually proud of. Our group took all the important things we disliked from past jobsfeeling underappreciated, underpaid, growth-stifledand developed the opposite culture here. We stress growth frame of mind and profession pathing.